Lesezirkel

The principle behind the Lesezirkel is the multiple leasing of magazines. The “Lesezirkel” obtains the magazines directly from the publishers, slide them into their own covers and supply these portfolios to their customers. The portfolios are not sold, instead rented out. After a period of time the portfolios are replaced with the latest issues and the older ones are, where possible, re-rented out. The most important customers include Doctors, Hairdressers and other waiting-room type businesses.